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"In order to make sure donors know what's happening to their money, similar films can be viewed in every stadium, while Unicef is also profiting from the sale of Unicef/ Glasgow 2014 merchandise. "I've no doubt other charities looked on with envy at the opening ceremony and that those which are big enough will be looking to get involved in the next national or international sporting event that comes along," says Joy. Yet big juggernaut events like this and Comic Relief are not without their critics. Some complain they allow well known charities particularly children's charities to hog all the limelight, while other, less sexy causes languish in the background. Others disapprove of the way Nike Roshe Run Flyknit Mens they use celebri.
"What's interesting is that one person's successful follow up where the donor responds 'I really like the fact the charity is engaged so I gave them a bit more money' is another person's pestering where the donor responds: 'why are they wasting money communicating with me and keeping on sending this stuff?'"It was against this background that the idea for the Unicef/Commonwealth Games tie up was born. The charity has a history of using sport in Nike Roshe Run Black New York
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its work with children and has already forged relationships with the likes of Manchester United and Barcelona, so it was a good fit, but the scale of its partnership with Glasgow 2014 was unprecedented and therefore risky. The opening ceremony featured six films showcasing work in each of the Commonwealth regions and young people from Glasgow who had gone to witness it Nike Roshe Grey Womens
first hand. "We were very aware that this was a great sporting moment, an opening ceremony, not a telethon style event," says Unicef's Commonwealth Games project director, Tom Burstow. "We needed to do something that would bring together that Commonwealth audience so for us it was about sharing some of the inspiring stories, but also about connecting that with Glasgow and saying there are inspiring stories from this city too. It was trying to create that unifying moment when we said actually there are challenges in every community and we can come together and do something positive to impact on the lives of children.
meant awareness raising drives such as mental health charity Rethink's Find Mike campaign which featured Johnny Benjamin tracking down the man who had stopped him jumping off Waterloo Bridge years earlier. For others, it has meant a foray into direct marketing in the form of mail, telephone calls and door stepping. Charities do this, says Joy, because it often yields results. In the long term, however, it can prove counter productive as donors start to feel they are being harassed. Their negative experience of one charity can affect their perception of charities generally. A recent NPC survey found one in three people felt charities were putting undue pressure on people to donate. "There is this very fine line between good fundraising practice which is to maintain the relationship, keep people updated, make a regular ask and being seen as pestering," says Joy.
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