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employees have been with her for years. Keeping the company in America and providing living wage jobs are priorities even if it's not easy to make "a handmade product that's in competition Nike Roshe Run American Flag Shoes
Her first retail space was located in the now vacant lot next door to Bend Brewing Company. She got pregnant with her first son as they were tearing down the building there and became terrified of providing for him. That fear spurred her to take her jewelry to a trade show in Las Vegas where she had equally frightening success, she says. As we talk, the sound of a little hammer hitting a baby anvil rings out through the bays of the building where the company and its showroom has been housed since early 2006. We walk toward the noise and John Marshall looks up from his work flattening the end of a slender cable of gold fill in preparation to make a necklace. Marshall is one of Nashelle's employees not formally trained in jewelry making he was a photographer but he shares Straw's artistic and creative values and has been with her company since before its big boom. "Heather took a chance on me," he says, as Straw looks closely at pictures of his daughter frolicking in the woods that hang all around his mini blacksmith station. That artistry is still hugely important for the company.
with China. "Even though the company she created may be international, Straw seems like the kind of Bend mom you might strike up a conversation with while standing around the pirate ship at Columbia Park. "Start locally and watch the world begin to flourish!" is a line on the Mission page of Nashelle's website.
ner and founder of the company, Heather Nashelle Straw. For Straw, who is originally from Juneau but moved to Bend about 10 years ago, the success is still surreal. "I'm always in awe," says Straw, who is in her 30s and pregnant with her fourth son. When I meet her at the company's headquarters she's wearing a form fitting gray and white dress. The baby bump is in effect. She has rather hip clear glitter on her eyelids and, despite being tired, she smiles a lot at me, at her employees and when she talks about the company she created. "I never thought I was going to design jewelry," she says, but it felt like magic once she did, "with torches and everything. That magical feeling that I was not expecting to stumble on was addictive and I pursued it. "She began making jewelry in her living room and literally selling it off her neck to customers at the bar she worked Nike Roshe One Black Mens at in Southeast Alaska.
design five times a year, sometimes bringing in other creative folks in town like Maya Moon, a custom handbag maker in Bend who is visiting Nashelle on this particular day to pore over the dozens of new jewelry designs on a tall industrial table. Part of keeping the company creative is providing a wonderful place to work. Taking care of her staff is a big deal for Straw. She provides health care and many of her Nike Roshe Run Blue Mens
Trays of stones and spools of silver or gold fill are tucked in all over the Nashelle space providing constant inspiration. Straw and her team Nike Roshe Brown Camo
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